HOW WE ACHIEVED 6X RETURN ON 
AD SPEND FOR A FASHION ECOM BRAND. 

AND INCREASED THEIR CUSTOMER BASE BY 715%!

CASE STUDY 
In the fashion industry, getting customers into your eCommerce store is not cheap. With high costs for paid traffic in such a competitive landscape, it is a big challenge to increase visitors without breaking the bank. 

This fashion brand was no exception. Given its traditional retail background, their biggest challenge was the lack of knowledge of how to grow in the digital space.

THE PROBLEM

New to the direct-to-consumer market, not being digitally native and given the pressure to scale their eCommerce store, they understood that in order to scale, they needed to acquire new customers and gain traffic to their online store. With this in mind, they decided to partner with THEKRE8TIV Brand Studio.  


THE SOLUTION 

Selling fashion items to the European market, we ran an audit on the brand to assess its current performance and targeting strategies. Using the audit results, we then crafted a Result-Driven Game Plan highlighting our recommended strategy to turn strangers into loyal customers of the brand.

We thoughtfully targeted potential customers in order to create an impact and grow its customer base. We then tested creative variations, messaging and hooks to strike a balance of brand-focused, compelling and engaging ads. 

As we complemented our social campaign with Google paid search, it resulted not only in more product and brand discovery but also a far more efficient use of our media spend.


THE RESULT

Through the use of Facebook and Google, we were able to successfully deliver the following results...

- Increase sales generated from new customers by 715%

- Achieve media efficiencies with 6X Return on Ad Spend (ROAS)

- Sustain conversion rate at over 2.5% despite reach being expanded

What started as a traditional retail brand is now ready to scale further as a successful eCommerce business. Most importantly, this fashion brand has gained traction and connection with a bigger audience that the management team always proudly exclaims, "We are now being Googled!"



Some of the brands we've worked with...

OUR PROCESS

You know advertising is the key to growing and scaling your eCommerce business, but quite frankly - 
you have NO CLUE how this works. Using our RACE Framework, let us help work with you turn strangers 
into loyal customers of your brand.

ABOUT THEKRE8TIV BRAND STUDIO

We help eCommerce businesses create advertising that is customer-focused while optimising their in-store conversion rate so they can increase their revenue through performance marketing services.
We are more than just an agency. At our core, we are your partners in growing your business. We are here to help you generate revenue, maximise profit and build your brand.  We are a fully remote team of digital natives, strategists, data geeks and creatives - ready to work with you, whatever timezone you are in!


ANDREA FERRI is the CEO and Founder of 
THEKRE8TIV Brand Studio. 

Most of her 17-year career has been spent helping grow some of the world's biggest and most loved brands including BMW, Dove, Dirt Is Good, Kotex, Huggies and Tang, among others. At the onset, she has been trained to be result-driven and consistently deliver “great work that works” through a combination of strategic thinking, creativity and effectiveness that help her successfully run global, regional and local businesses. 

Her work has been awarded at the Cannes Lions and Asian Effectives & Strategy Awards, among others. 

In between projects, Andrea is also busy with speaking engagements and the #BRANDOVERCOFFEE Conversations Podcast, helping answer brand and business questions.

DISCLAIMER: The sales figures stated above are one brand's own sales figures. Results are not typical. We are not implying you will duplicate them (or do anything for that matter). We are  using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you are not willing to accept that, please DO NOT book a discovery call.

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THEKRE8TIV GmbH 
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